Baskets in 7-11

Having them is a step forward. Having them next to the entrance is not, if you ask impulsive buying habits. An extra step from placing the baskets in various spots around the store could be a member of the staff offering one: "We suggested that all employees be trained to offer baskets to any customer seen holding three or more items. Management gave it a shot. And because people tend to be gracious when someone tries to help, shoppers almost unanimously accepted the baskets. And as basket use rose instantly, so did the size of the average sale—up just like that. In retail, the easiest way to make more money is to sell more stuff to your existing customer base." Paco Underhill, Why We Buy

September 23, 2008 at 9:27 AM